AI Workshop Series: ChatGPT & Claude in Action — Everyday Business and Clear Writing Made Easy

Join us and Betty Clark with CPMedia for this informative session that shows how small businesses can use AI to save time, communicate better, and stay organized. You’ll learn how ChatGPT helps with everyday tasks like emails, customer responses, brainstorming, and planning—while Claude helps turn rough ideas into clear, professional documents like policies, procedures, and training materials. Attendees will see how these two tools work together to support daily operations without losing their brand voice or professionalism.

What you'll learn:

ChatGPT (Creative + Daily Tasks)

• Emails & customer replies
• Product/service descriptions
• Brainstorming ideas
• Organizing daily work

Claude (Structure + Safety)

• SOPs
• Policies
• Employee training docs
• Refining ChatGPT output
• Turning messy ideas into clean documentation

Betty Clark
Founder, AI Marketing Impact

Betty Clark is a seasoned marketing strategist, media expert, and AI consultant with more than three decades of experience helping small and mid-sized businesses grow. She is the founder of AI Marketing Impact (AIM), a division of CPMedia & Marketing, a Central Ohio-based agency celebrating over 33 years in business.

Throughout her career, Betty has helped businesses navigate major shifts in marketing—from traditional media to digital, and now to artificial intelligence. Today, her work focuses on helping small business owners understand how to use AI tools like ChatGPT, Claude, Perplexity, and Microsoft Copilot in practical, safe, and profitable ways—without losing authenticity or control.

Betty is known for her ability to translate complex topics into clear, real-world guidance. She combines strategic marketing expertise with hands-on AI training to help business owners and their teams feel confident using new technology. As a frequent speaker, consultant, and educator, Betty is passionate about empowering small businesses to adapt, compete, and thrive in a rapidly changing landscape.


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