AI Workshop Series: AI Assistant 101 — Getting Started with ChatGPT and Copilot

New to ChatGPT or unsure where to begin?

Join Betty Clark with CPMedia during this hands-on workshop where she will demystify how AI assistants work and how to talk to them effectively. Participants will learn how to set up and safely use ChatGPT, understand its features, and write clear prompts that produce better results. You’ll also get a high-level introduction to Microsoft Copilot and learn when it makes sense to use it in your business. This session is perfect for beginners who want practical skills they can use immediately.

What you'll learn:

• Creating and securing a ChatGPT account
• ChatGPT dashboard:
  • Chat history
  • Memory & instructions
  • Models (what matters / what doesn’t)
• Prompting basics: Role + Context + Request + Questions
• Iteration: “Try again,” “simplify,” “change tone”
• Copilot overview:
  • What it does
  • Why it’s not taught first
  • Where it fits late

Betty Clark
Founder, AI Marketing Impact

Betty Clark is a seasoned marketing strategist, media expert, and AI consultant with more than three decades of experience helping small and mid-sized businesses grow. She is the founder of AI Marketing Impact (AIM), a division of CPMedia & Marketing, a Central Ohio-based agency celebrating over 33 years in business.

Throughout her career, Betty has helped businesses navigate major shifts in marketing—from traditional media to digital, and now to artificial intelligence. Today, her work focuses on helping small business owners understand how to use AI tools like ChatGPT, Claude, Perplexity, and Microsoft Copilot in practical, safe, and profitable ways—without losing authenticity or control.

Betty is known for her ability to translate complex topics into clear, real-world guidance. She combines strategic marketing expertise with hands-on AI training to help business owners and their teams feel confident using new technology. As a frequent speaker, consultant, and educator, Betty is passionate about empowering small businesses to adapt, compete, and thrive in a rapidly changing landscape.